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Chiostro del Bramante in Rome celebrates LOVE
30 September, 2016
Chiostro del Bramante is celebrating its 20th anniversary with an exhibition of international significance.
For the first time, some of the most important contemporary artists will be shown together in Rome, including Yayoi Kusama, Tom Wesselmann, Andy Warhol, Robert Indiana, Gilbert & George, Francesco Vezzoli, Tracey Emin, Marc Quinn, Francesco Clemente and Joana Vasconcelos, with artworks that speak in highly experiential languages (Kusama’s All the Eternal Love I Have for the Pumpkins is one of the most instagrammed in the world), created to engage visitors with different kinds of stimuli.
The exhibition aims to tackle an emotion that is universally recognized and constantly studied and represented – Love – showing its various facets and its infinite manifestations: love that is happy, that is longed-for, misunderstood, hated, ambiguous, transgressive, or childish, love that unfolds along an unconventional exhibition route featuring visual and sensory input.
In this exhibition, it’s the visitors who really tell the story, as they reappropriate the display spaces and become consumers and communicators at the same time, being freely allowed to photograph all the works on display (official hashtag: #chiostrolove). The experience of the museum is an experience of 360° sensory involvement, fully embracing the concept of the continuously evolving ‘open access’ museum.
In addition, in connection with DART Chiostro del Bramante’s scientific project, visitors can experience a truly unusual active guide by selecting, for the first time, from among 5 “audio partners”: John, Coco, Amy, David and Lilly will be the special travel companions on this journey. Depending on the type of experience each visitor would like to embark on, they will describe the works on display and help visitors appreciate the emotions they hold. The Audio Guides were created by Zeranta Edutainment srl, a company that specializes in education and entertainment.