December 02, 2020

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Museumweek2016 is here: the cultural revolution on Twitter

28 March, 2016 - 3 April, 2016

It all began in 2014 and now it has become unstoppable. A true revolution on Twitter where thousands meet to learn, to discuss and why not, to have fun with museums!

As of today, the new challenge launched by Twitter, #Museeumweek2016, that initially included the participation of European museums, has finally won the hearts of even those Americans. An entire  dedicated to the culture of museums, spreading new content and let the followers take a peek behind the scenes.

The structure of the week-long programme reflects a number of goals:

• 7 days, 7 themes, shared by participants all over the world;
• All the themes can be adapted to each of the institution specialities (Art, Science, Histoire, Ethnography, etc.) and sufficiently broad to appeal to every type of public;
• Interaction between establishments (also on an international level) and with museum visitor populations will be encouraged.

Here, the programme for the entire week. Enjoy!


Monday is dedicated to discovering your most well-kept secrets! Show a behind-the-scenes glimpse of your museum!


Tuesday is dedicated to honor the people-well known or anonymous-who have helped make your museum. Feature your founders, other icons, and current staff members and talk about their expertise!


Wednesday is about telling the story of your building(s), your garden(s), your neighborhood or other key locations for your institution. Introduce your museum from a different point of view!


On Thursday, focus on your tangible and intangible cultural heritage. Help your audience discover the variety of content your institution has on view, in storage or online!


On friday, share your most innovative projects, your barriers to innovation, your research or your institutional goals, all of which can lead to a greater understanding of your future initiatives and developments!


Saturday zoom in on your content by sharing details and anecdotes that provide an interesting insight into your collection (e.g, images of hands or frames, anecdotes about the origins of a book …).


Sunday, time to share what you love about your place! Take advantage of this opportunity to promote your museum’s greatest attractions (artworks, displays, rooms …) and use Twitter as a helping tool for the visit.



28 March, 2016
3 April, 2016
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